CekAja Newsletter Redesign
July 2021 - An attempt to more professional design, by exploring what you have.
As a the only Graphic Designer, I was requested to design various e-mail campaign with different theme and different affiliate products everyday. The problem is, the stakeholder was always disagree with my design. Since their brief is not too specific and always criticize based on their subjectivity--- hence, inconsistent designs were made.
(Probably) The Last Iteration
The result is a unique newsletter with the color matching to each affiliate, while still following the style of CekAja design. Hero stock image on the cover make it professional, the CTA button is appealing, and it's also colorful! The stakeholder also didn't have any problem with it.
Due to confidentiality reasons, the data provided will be limited. But mostly it has a lot of improvement. Also it depends on the theme and articles of each newsletter. The rate of recipient will open the e-mail gained from 8.02% to 12.3% (blue bar). The click rate is also fluctuating from 0.34% to 0.52% (red bar).
Though the engagement rate is increasing, the quality of the content must be maintained. But I believe the design and the readability of the content provided is also takes part to affect the engagement.